Attitude, Enthusiasm, Teamwork

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Live Positive!

Setting us apart from the competition with a passion for excellence, innovation and above all a positive attitude.

Since 1964 PMA has reflected a positive approach toward everything we do

rileyAs one of Canada’s premiere Real Estate Firms, PMA has become a leader in the sale of new homes across the Greater Toronto Area, Ottawa, Calgary in Canada, San Francisco and Florida in the United States. For 50 years the PMA family has embraced a simple yet powerful cornerstone – attitude, enthusiasm and teamwork make all the difference. PMA Brethour Realty Group sells over 3,000 homes annually and provides over 50 different clients across Canada and the United States with unparalleled professional service.

Established by the legendary Riley Brethour in 1964, PMA was founded on the principle of enthusiasm and Positive Mental Attitude (PMA).  In the development industry when all the “bricks and sticks” are the same or copied in 30 days – what distinguishes the Builder Developer from one another is often their public face … their sales team. What distinguishes a marketing and sales service company like PMA is the distinct character of the individual members of the team.  We are not really in the REAL ESTATE business but we are in the RETAIL business.  When you are in the RETAIL business you are really in the PEOPLE business.  When you are in the PEOPLE business you’re in the EMOTION business and the managing of EXPECTATIONS.  Since 1964, PMA for now over 50 years has reflected a positive and enthusiastic approach toward all aspects of our service business – to our industry, our clients, and our team.

About Us

andy“When all is said and done, more is often said than done.”… A favourite quotation of Andrew’s since taking the leadership role of President of PMA in 1989.  Andrew started with PMA in 1977 and with a background in urban planning, created Housing Data Reports, which became the foremost data authority in the Toronto and Ottawa Real Estate markets.  HDR merged in 2001 to form Real Net Canada.  Ottawa Real Market Reports continues today as an exclusive PMA service.  Andrew, now Chairman and CEO, operates with a fundamental PMA credo that “attitude makes all the difference”.

Both Riley and Andrew have been honoured with a place in BILD’s Hall of Fame and in 2012 Andrew was privileged to receive from the NAHB in the United States, the “Legends of Residential Marketing Award”, the first Canadian so honoured.

The cornerstone tenets of PMA are:

  • Resilience: to have the ability to get up and go again despite any adversity.
  • Stamina: to have the strength of character and physical health to persevere and preserve.
  • Magnanimity: to give back to those in need, both financially and spirituality.
  • Enthusiasm: to meet each day and each other with a smile and a positive attitude to conquer and overcome any obstacle.

Attitude makes all the difference … Embrace the possibilities.

The 10 PMA Professional Pointers

 

  1. 1.  RELIABILITY:  Your office opens early and closes late.
  2. 2.  APPEARANCE:  First impressions are vital.  What’s yours?
  3. 3.  CONSISTENT SALES:  Make something happen!  Don’t babysit.
  4. 4.  COMPETITIVE KNOWLEDGE:  Knowledge is Power!
  5. 5.  PRODUCT KNOWLEDGE:  Leads to confidence in overcoming any objection.
  6. 6.  FOLLOW UP:  Callbacks lead to Be Backs.
  7. 7.  SELF-IMPROVEMENT:  The Real Estate industry changes … keep up & reinvent!
  8. 8.  PMA BOOSTER:  A Positive Mental Attitude ! Have the right attitude.
  9. 9.  ZEAL:  Personal enthusiasm improves your sales success.
  10. 10. BUILDER RESPECT:  Maintain an open communication.

Our Leadership

Andrew Brethour

Chairman & CEO
andrewb@pmabrethour.com

Chairman & CEO
Toronto

Andrew Brethour is a former Director and Executive of the Toronto, Ontario and Canadian Home Builders’ Associations. Mr. Brethour is a founder and former Chair of the Toronto and National SAM AWARDS and recipient of the prestigious Maple Leaf Award honouring Canada’s top associate member. Mr. Brethour is the recipient of the 1999 “SAMMY” Award as Sales and Marketing Member of the Year, Ontario HBA, and winner of the Riley Brethour Award both Nationally and locally as chosen by the Greater Toronto HBA (BILD). Mr. Brethour was selected for the BILD Hall of fame in 2005. Governor of Builder Marketing Society in the United States. Director RealNet Canada; Member of the International Lambda Alpha Society of Land Economists and in 2012, the first Canadian named “Legend of Residential Marketing” by NAHB in the United States. Author of the leading edge opinion piece on the Real Estate Market “Real Dirt”.

Kent Wengler

President, PMA Brethour Toronto
kentw@pmabrethour.com

President, PMA Brethour Toronto
Toronto

Kent Wengler’s 30 years of experience at PMA, combined with his understanding and knowledge of the new home market place has allowed him to become one of the leading authorities of the Greater Toronto Area’s housing industry. As head of research, Kent is dedicated to comprehensive reporting to our clients and identifying key market trends. Kent’s depth of knowledge extends to all markets across Canada and beyond. Kent currently serves on BILD’s Board of Directors and has been involved in a broad range of the Associations committees.

Peter Comyns

National Director, Sales Education, Vice President Urban Division, Toronto
peterc@pmabrethour.com

National Director
Toronto

Peter Comyn’s 25+ years of experience at PMA has touched all elements of the home buying process creating an interpretive insight that blends both the needs of builder and consumer.  Peter’s sales management support has provided great leadership for many of Toronto’s major builders.  Peter has been responsible for the daily training needs of PMA’s 150 strong new homes sales team.

Peter was directly involved in the creation and administration of PMA’s market leading two day Sales Masters and one-day Bootcamp Courses – now recognized as Ontario Home Builders accredited teaching program for the entire Province.  Peter has customized Sales Masters to adapt the training system to the TD Bank’s Mortgage Specialists; to the Design Studio staff at major companies such as: Conservatory Group, Tribute Communities and Brookfield Homes.  Peter has had a remarkable career accentuated by a powerful fun charged personality.

Sue Di Ilio

National Director, Sales Education, Vice President Urban Division Toronto & Ottawa
sued@pmabrethour.com

National Director
Toronto

Sue has been with PMA since 1977. Beginning her career at PMA as an onsite salesperson over 25 years ago, she now holds the PMA All Diamond pin representing over $250 million in sales. Sue has won three “SAM” Awards and has her “MIRM” designation from the National Association of Home Builders in the U.S.

Sue’s accomplishments are many and varied but her contribution to Monarch Homes, a division of the worldwide Taylor-Woodrow Group, is most significant. In addition to representing a variety of types and numerous builder clients.

Sue, and her associate Peter Comyns, are responsible for the packaging and presentation of PMA’s renowned two-day training program Salesmasters. They have been responsible for the training and development of many of PMA’s sales representative in the new home industry, as well as customizing and adapting the course to include a Mortgage Specialists and Design Centre Teams with great success.

Lisa Carboni

Vice President PMA Urban Division Toronto
lisac@pmabrethour.com

Vice President
Toronto

Lisa came direct to PMA from taking her degree in Urban and Regional Planning at the University of Waterloo in 1995. Her background in planning was the perfect platform to move into PMA’s in house research team. After years of working with the entire network of PMA builder clients providing insight and direction to both low rise and high rise new home developments, Lisa moved into the world of Sales Management.

Lisa services clients all across Ontario including new home developments such as Pretty River Estates in the beautiful community of Collingwood; to Visto Condominiums, YYZed’s mid-rise boutique condominium in North York. Lisa works diligently with other long standing clients such as Intracorp in Georgetown, offering million dollar homes in its exclusive the Meadows in the Glen community, as well all of the impeccably built Halminen Homes developments in the Durham Region.

Jordan Kideckel

Vice President, PMA Urban Division
JordanK@pmabrethour.com

Vice President, PMA Urban Division
Toronto

Jordan started with PMA Brethour as a salesperson in 2004, working for Andrin Homes at many of their communities in Mississauga, Brampton, Hamilton, and Kitchener. Over the next few years, he worked for Sorbara Group and for Monarch’s Strawberry Fields/Southfields community in Caledon. Jordan’s transition to management was a natural one and he now manages Andrin Homes, Sorbara Group, and Ballymore Homes’ sites across the GTA.

Jordan was a finalist for the SAM award for salesperson of the year in 2015, and is a member of the Canadian Real Estate Association and BILD – Building Industry and Land Development Association

Maureen Brennan

Executive Vice President, Operations
maureenb@pmabrethour.com

Toronto

Maureen Brennan, began with PMA way back in 1998 when she was just a wee girl after having moved from Sudbury to the big city. She started at the front desk (and research lackey) and moved up quickly from there! Fast forward to 2014 she has become one of the most sought out PMA’ers for her knowledge in EVERYTHING..she is truly a “Jill of all trades”. Maureen has been a licensed Realtor since 2004 and is an invaluable member of our Swat Teams on New Openings. She is an entrepreneur having started a meal delivery business alongside with her sister…which takes guts to go into business with a sibling! She has been and continues to be very successful in both her career at PMA as well as with her outside interests. Maureen’s hidden talent is being a dog whisperer. She also enjoys travelling, paddle boarding and spoiling her nephew Henry. She also loves her 67’ Mustang aka Red Car.

Nicholas Eveleigh

Executive VP, Business Development & Chief Technology Officer
nick@pmabrethour.com

Toronto

Nick has been with PMA Brethour since 1999. He began with PMA as the IT Manager then transitioned into Vice President of Operations and is currently Vice President of Business Development and our CTO.  Nick plays a key role in PMA’s technical day to day operations as well as helped developed and facilitate PMA’s TAPs software alongside with SmartTouch. He is also involved with project management and managing various sites.

Alexander Bruni

Director of Research
alexb@pmabrethour.com

Director of Research
Toronto

Alex joined PMA in 2011 after graduating from the Schulich School of Business at York University with Honours and a specialization in Marketing. Alex draws upon his tremendous knowledge of the real estate market in the GTA, and beyond, combined with a fresh perspective on development, to advise many of the most prominent high-rise and low-rise builders and developers in the GTA. When PMA’s clients need market intel or advice on their developments, they invariably look to Alex. In his spare time Alex enjoys fishing, trying new restaurants, and spending time with family and friends. Alex is also a shameless Maple Leafs and Blue Jays fan.

Matthew Andrews

Research Analyst
matta@pmabrethour.com

Toronto

Matt joined PMA in 2014 after graduating from Trinity College at the University of Toronto with a degree in Human Geography and GIS. With a keen interest in demographics and data visualization, Matt is committed to providing thorough and straightforward market analysis. In his free time, Matt likes to play golf, squash and go skiing. He also loves to travel when not sifting through data.

Mark Bragagnolo

Vice President, Broker Relations
markb@pmabrethour.com

Vice President, Broker Relations
Toronto

Mark joined PMA in 2005 after 17 years as a General Sales Manager for Tridel Corporation. Mark has managed over 52 condominium projects. Mark led his sales team to achieve over 15,000 sales. With over 26 years in the industry, since joining PMA Brethour, Mark has been responsible for sales and marketing for builder clients including Monarch Hi Rise, Liberty Development, Forest Green Homes and FRAM Building Group. As V.P of Broker Relations the PMA Condo Connection Club was created to enhance the relationship between PMA Brethour’s Builder Clients and the Real Estate Brokerage Community. Mark is also a past Chairman of BILD’s Sales and Marketing Council.

Howard Kideckel

Controller
howardk@pmabrethour.com

Toronto

Howard Kideckel graduated from the University of Toronto in 1977. After working at a large Toronto accounting firm for a number of years, he came to PMA in 1981. Howard has four children and 2 grand children. When not behind his desk at PMA or playing with his grandchildren, Howard is either at the gym, on the roads running or umpiring baseball games.

Dinah Steele

Vice President, PMA Urban Division
dinahs@pmabrethour.com

Vice President
Toronto

Dinah has been in the new home industry since 1984. She currently heads up our “Newhomelinx” resale division of PMA, dealing with all of the back resale deals as well as selling builder inventory. She is the past recipient of the “Sales Person of the Year” PMA Awards 1987. The “Sales Person of the year, Condo Division” at the Toronto Home Builders Award in 1988 as well as the “Sales Person or Team of the Year, Condo Division” athe the 2006 BILD Awards.

Dinah has been in the management end since 2001 and she is proud to have represented many prominent builders in the new home industry throughout Southern Ontario.

Lisa Mundell Lawrence

President, PMA Brethour Western Canada
lisammundell@gmail.com

President, PMA Brethour Western Canada
Calgary

Lisa Mundell-Lawrence comes to us as a partner in PMA Brethour-Townley with over two decades of hands on experience in both sales and management.

Lisa’s product knowledge spans the globe; from multiple projects in Panama, Mexico and the Dominican Republic, to over 2700 + individual condominium and new home sales at home in Calgary.

As managing partner of PMA Brethour -Townley for the Western Canadian Division, she has been very hands on for our Metropia / Knightsbridge project at University City.

Jillian Dickson

Sales Representative
sales@universitycity.ca

Calgary

Jillian brings passion to everything that she does. With a ‘go big or go home’ attitude, she strives to bring the best possible version of herself to the table every time she meets a new person or potential client. As a highly experienced sales representative with over 17+ years in the real estate industry (working in both sales and marketing), Jillian is both confident and approachable, making her a fantastic ally for everyone entering the real estate market, whether that be to buy their first new home, or for those who are looking to expand their investment real estate portfolio. Her beliefs are such that locations holds precedence in buying a home in today’s market, which is clearly indicated in her employment with University City, a self-sustaining community which has proved to be a very successful project.

One of Jillian’s favourite Jim Rohn quotes (so much so that she has adopted it into her daily practices) emphasizes that “to succeed in sales, simply talk to lots of people every day…and here’s what’s exciting - there are a lot of people!

Michelle Peesker

Sales Representative
sales@universitycity.ca

Calgary

Michelle is a people person and loves to help others realize their dream of home ownership.

Michelle has 15 years experience in the Real Estate industry and has successfully put together hundreds of real estate purchases. Michelle has many great relationships and understanding of people from running her own business for many years. Michelle brings energy, creativity, dedication and honesty to her work. You can be assured she will stay on top of all the details of your purchase and facilitate a smooth and easy transaction.

It’s easy to appreciate the appeal of our developer’s lifestyle, location and sense of community. Michelle’s intimate knowledge of our project enables her to connect your “have to have” list with what we have to offer.

Cheryl Rice

President, Ottawa Division
cherylr@pmabrethour.com

President, Ottawa Division
Ottawa

Cheryl brings 30 years of marketing and sales experience to her role as President of PMA Ottawa. Her work with developers includes the launch of two major Ottawa residential/retail/office projects, several low-rise communities, and condominium projects. Cheryl also built a successful consulting practice helping Ottawa and international clients to research, develop and introduce new products, acquire and retain customers, and increase revenue at a lower cost of sale.

With 15+ years in the high technology industry working for companies such as Nokia, Mitel, and AVG, Cheryl advises our clients on how to leverage technology for customer relationship management (CRM), marketing automation, and digital and social media marketing, to improve business results.

Doreen Lambert

VP of Operations, Ottawa Division
doreenl@pmabrethour.com

Ottawa

Doreen Lambert joined PMA in 2006 and has more than 25 years of professional experience in administration with an emphasis on billing, human resources and employee relations. Doreen is responsible for the day-to-day operation and management of the Ottawa office, including financial management, staff management, facilities management and communications.She is also responsible for providing administrative leadership for the office and acting as liaison between the office and Ottawa Sales Teams.

Ariana Luna

Research Director
Arianal@pmabrethour.com

Research Director
Ottawa

Ariana holds an undergraduate degree in Business Administration and is a graduate of the Marketing Research and Business Intelligence Program at Algonquin College. Through her internships and past experiences, Ariana has had the opportunity to experience working in all stages of the marketing research process (e.g. Data Collection, Statistical Analysis) through projects conducted for Public Opinion Research and Hallmark Canada.

Having joined the PMA team in 2013, Ariana is responsible for ongoing field research and data gathering, publication of the New Home Market and Price Comparison reports and monitoring/analyzing data relating to the New Home and Resale housing markets.

Mandy Brigstocke

Research Co-ordinator, Ottawa Division
mandyb@pmabrethour.com

Research Co-ordinator
Ottawa

Mandy joined the PMA team in 2016 bringing more than 25 years of professional sales experience in the New Home Industry.  Recipient of several sales achievement awards during a successful career in southern Ontario, Mandy moved back to her hometown of Ottawa in 2007 where she she was able to hone her extensive sales and management skills with a local builder and developer.

Her expertise in client relations, needs assessment, marketing and pricing strategies enhance her new role as Research Co-ordinator with PMA. Mandy is responsible for ongoing field research and data gathering for the publication of the New Home Market and Price Comparison reports as well as monitoring/analyzing data relating to the New Home and Resale housing markets.

Ron Desjardins

Senior Advisor

Senior Advisor
Ottawa

As Vice President, PMA Brethour Realty Group, Ottawa, Ron brings some 44 years of experience in all aspects of residential real estate to his various private and public sector clients in the Ottawa Region. PMA provides a full range of consulting services including market research and sales and marketing services to various public and private sector clients.

Ron’s work career in Ottawa includes municipal planning, land development, all aspects of new home construction and twenty seven years with PMA Brethour Realty Group, responsible for the company’s activities in Ottawa and Eastern Ontario. He holds the PMA All Diamond Pin in recognition of over $250 million in sales and is the recipient of a SAM Award.

Ron is a Past President of Ottawa-Carleton Home Builders Association and the Ontario Home Builders Association. He was recently awarded a life membership in the Greater Ottawa Home Builders Association in recognition of his contributions to the Association and the local housing industry over many years.

Jennifer Wootton

Vice President, PMA Brethour Collingwood
jwootton@rogers.com

Collingwood

Jennifer has been a licensed realtor for 30 years with experience in High End Resales, Property Management, Project Management, New Homes Sales and Décor Management. Jennifer owned the Collingwood Viceroy Home Dealership for 12 years and built 77 new homes in the area. Jennifer started specializing in New Home Sales in 1998, as well as Resales, Rental Management. In the past 15 years Jennifer has also done project management alongside with Sales and Marketing Management on 8 different new homes sites. She is responsible for the entire Collingwood and surrounding market for PMA Brethour Collingwood.

Gary Coates

President, PMA Sales Group Florida
gary@pmasalesgroup.com

Florida

As President of Florida’s PMA Sales Group, Inc., Gary has an extensive and unique background in the development industry, ranging from the academic area of research to the creatively pragmatic area of building, to the multi-disciplined area of major community development and business financing. Beginning in 1969, as a Vice President of Sanford R. Goodkin Research Corporation and a partner in Clasky-Coates Associates, he conducted market research studies and consulted with builder/developers on the planning, design, development and marketing of over 100,000 residential units. His foray into building activities followed, achieving in excess of 1,000+ sales annually.

His Florida experience began in the late 70’s as division President of a Hudson Bay Company subsidiary; Markborogh Florida, Inc., the developer of the 1,019 acre Boca Pointe Golf & Country Club, overseeing land acquisition / development /development tract sales / builder umbrella sales as well as sales / marketing and media promotions.Further, as President of Wellington PMA Sales Group, Inc., developed and managed the umbrella sales program of West Palm Beach’s Wellington community.

In the process of involvement with multi-faceted projects, Gary has developed positive relationships with individuals and organizations operating on the highest levels of experience in the various phases of real estate development.

Join Us

PMA is always looking for enthusiastic and professional real estate salespeople, research analysts and technology leaders to join the team.  Please submit your resume and connect with Maureen via email for further consideration.

Apply Now

The PMA Pledge

I believe that my positive attitude and enthusiasm sets me apart from my competition and begins the process of creating trust with the customer and the Builder.

I believe in the PMA TEAM and that negative attitude or failure will never overtake me.  My persistence and determination will be strong enough for me to succeed.

My motto will be “No one of us is as good as all of us together”.  I understand the importance of together – all of us achieve more.

As a real estate professional, the opportunity for self-improvement is an ongoing process and never ends.  It is my responsibility to attend all seminars and meetings sponsored by PMA and my Builder.

A thorough knowledge is an essential customer benefit and pledge to enhance my Builder’s product but not by criticizing the competition.

Follow up with each client is a service I provide for the benefit of my customer, the Builder and PMA.

First impressions are lasting impressions and through my appearance I will project a profession, reputable demeanor.

Both my Builder and PMA can count on my reliability, as I am an essential part of the team.

A critical part of my job is the completion of all required reports and forms required by PMA and the Builder.

I will never be too busy to be courteous.

In The Community

For over 50 years PMA has been blessed with good fortune in everything we do... We believe in giving back to the communities that have made our success possible.

The United Jewish Appeal

The United Jewish Appeal (UJA) was a Jewish philanthropic umbrella organization that existed from its creation in 1939 until it was folded into the United Jewish Communities, which was formed from the 1999 merger of United Jewish Appeal (UJA), Council of Jewish Federations and United Israel Appeal, Inc. Donate Now.

The United Way

More and more Torontonians continue to turn to United Way funded agencies for services like mental health programs, newcomer settlement services and disability supports. Donate Now.

The Simon Weisenthal Center

The Simon Wiesenthal Center is a global Jewish human rights organization that confronts anti-Semitism, hate and terrorism, promotes human rights and dignity, stands with Israel, defends the safety of Jews worldwide, and teaches the lessons of the Holocaust for future generations. Donate Now.

poppies

True Patriot Love

True Patriot Love honours the sacrifices of members of the Canadian Forces, Veterans and their families by working to permanently bridge the military and civilian worlds, to ensure always that our Canadian Forces men and women have private dollars at their disposal to address the various gaps inevitably left unfunded by government. PMA Brethour Realty Group is proud to be affiliated with such an important charity. Donate Now.

Yonge Street Mission

Since 1896, Yonge Street Mission has been reaching out to meet the needs of people living with poverty in Toronto. Their diverse programs have made a positive difference in the lives of families, seniors, socially isolated adults, street-involved youth and children growing up in our low-income communities. PMA Brethour Realty Group is a proud supporter of the Yonge Street Mission and its efforts across Toronto. Donate Now.