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WARRANTY CELEBRATES 25 YEARS OF EXCELLENCE
It was 1976 and the Toronto housing market
was in one of its typical boom/bust periods. Rent Controls had
recently been introduced (as a temporary measure) bringing new
rental construction to a stand still. The Condominium Act of 1967
was now maturing and entry-level product, primarily new townhomes,
and apartments were being built with reckless abandon. The baby
boomer was buying their first home and the banking community was
financing inventory. There was no such thing as the “pre-sale”,
the product was built and then sold. In 1976 there were over 26,000
standing units of new home inventory. New homebuyer’s protection
from defects, delivery or default was non-existent – it was
a “caveat emptor” environment. Only a few of the major
builder/developers of the day had any form of warranty – Monarch,
Costain and Cadillac Fairview provided a very sophisticated and
consumer oriented warranty for the first five years.
It was individuals like Mr. Keith Morley, then President of Costain
(now Brookfield Properties) and Mr. Ernest Assally (first Warranty
Chairman) of Ottawa who had the leadership and broader vision
to create a universal warranty for all new homes. The Ontario
New
Home Warranty Program (ONHWP) was established in 1976 as an independent,
private, non-profit corporation with the mandate to insure the
warranty that all builders must provide to new homebuyers in
Ontario. The corporation is also empowered by the Government
of Ontario
to license and regulate the new home building industry and to
provide consumer and builder information and education.
In 2001 ONHWP will place its one-millionth warranty on a new
Ontario home. Over 25 years the items covered under warranty
have expanded
dramatically and so too have the challenges. The inherent conflicts
are obvious. This self-regulating creature of government legislation,
founded and controlled by the building industry attempts to regulate
that same industry and at the same time, protect the consumer.
Today’s Warranty Program has set a remarkable record of balancing
the interests of its primary stakeholders – government, the
building industry and the consumer. Under the guidance and solid
leadership of Mr. Aubrey Leblanc, President/Registrar and Mr. Al
Libfeld, the current Chair, the Warranty Program enters the millennium
with a new commitment to service. Project Simplify is a new initiative
specifically targeting improved service to its stakeholders. As
Leblanc says, “We’re trying to put our words into action – creating
consumer confidence through our commitment to consumer protection
and builder excellence.”
The Warranty Program is not perfect.
It has its share of critics. But as that one millionth purchaser
moves into their new home sometime
this year they can be assured of a degree of protection that
is the best in Canada and arguably one of the best programs offered
anywhere in the world.
Check out the Ontario New Home Warranty Program at www.newhome.on.ca.
Keep Positive!
PMA Brethour Group
Andrew Brethour
Marketing & Sales Consultant
to the New Home Industry
andrewb@pmabrethour.com
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