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WARTIME HOUSING
The horrific events of the past weeks
have evoked a cavalcade of human emotions. None more important
than personal reflection. As individuals, in a world seemingly
gone mad, there is a sense of helplessness. Uncertainty and fear
are the cornerstones of indecision. As our hearts and prayers go
out to the families and victims devastated by this despicable act
there is an underlying and seething anger against a faceless enemy.
An enemy whose motivation is based upon ideology presents a challenge
to which we are not particularly familiar or comfortable. There
has not been a demand for land or financial or political gain but
an attack on our way of life, our individual freedoms and our fundamental
system of democracy. This is a difficult concept to grasp in a
society predisposed with fairness and the basic goodness of humanity.
It seems completely incongruous which in itself creates frustration
and hence the need for personal reflection.
It may seem trite to say, but “life goes on”. Albeit
in a form and nature that may be far from what we once considered
normal.
I have been asked on countless occasions each and every day of
the impact of this event on the housing market. As an observer
and participant in the new housing marketplace this is my job
- but one that seemed so mundane and almost irrelevant in the
face
of such tragedy. Yet upon reflection I relieved my sense of helplessness
with a renewed spirit of resolve - about work, family, friends
and underlying need to find comprehensive understanding in the
root cause of this incomprehensible event.
The Toronto housing market has produced month after month record-breaking
sales for both new and resale housing. This was remarkable
in itself, as the general slowing of economic growth in Canada
and
the United
States should have produced a softening for housing demand.
This demand is generally based upon the vagaries of household
formations,
job creation and consumer confidence. The latter, often fragile,
is driven by the stability and level of interest rates. As
rates continued to decline Toronto consumers took advantage
with a
strong commitment to home ownership. The unintended consequence
of the
attack on America has continued lowering of interest rates.
Housing is a long-term investment and the consumer commitment
to this investment is usually reflective of their level of
confidence.
The coming weeks and perhaps months will create uncertainty on
the world scene. This will tend to erode individual confidence.
But the long term will find resolution and understanding of the
conflicts and a restoration of confidence.
Traffic to new home sites over the past week has been down dramatically
but sales actually remained very buoyant. A new release of lots
by Tribute Communities in their very successful Nottingham development
created a line up. Eden Oak Homes opened a new project in Markham
called South Unionville Gardens and had spectacular results.
The consumer is committed to the long-term
investment of new housing.
As our lives return to normal over the next few weeks and the
emotional turmoil begins to subside find, upon personal reflection,
a fundamental
resolve to make a difference. The housing market will produce
inconsistent results in the short-term but is very resilient.
So to is the economy,
so to are you.
Keep Positive!
PMA Brethour Group
Andrew Brethour
Marketing & Sales Consultant
to the New Home Industry
andrewb@pmabrethour.com
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