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TIME WELL SPENT
As I drove north this past weekend, on
my annual pilgrimage in search of the fall colours, I couldn’t
help but reflect upon my most valuable and sustainable commodity.
It surely wasn’t my bank statement decimated by the noticeable
skid marks on my credit cards. It surely wasn’t my stocks
and bonds portfolio shaken by world events beyond my control. No,
it wasn’t a tangible asset measured on a balance sheet. I
discovered my most valuable and sustainable commodity was time.
In a world gone mad with change, when chaos is normal and instant
gratification is never soon enough, time has become our greatest
amenity. Success is really defined not so much by financial resources
but by the freedom of time. As you and I re-evaluate our priorities
and life values in the wake of 9:11 there is no doubt that time,
as an asset will surge to the top of our “most valued” list.
The impact of this re-evaluation will be noticed particularly
in real estate. This tangible asset has the ability to enhance
the
time compendium. If capital is required to redefine lifestyle
priorities then re-allocation of real estate assets may be
the catalyst.
The most obvious influence in an urban context has been the stampede
to high-rise condo. Initially targeted toward the investor, entry-level
buyer and young professionals the allure of downtown captured a
more traditional market – the classic move down/cash out
empty nester. This is not a new phenomenon but its level and depth
of demand was surprising particularly for loft living in emerging,
redeveloping neighbourhoods.
The less obvious influence is a fundamental change in philosophy
about the demand for a second home. The consumer freed by technology
and re-evaluating time is now seeking the “other” home
not the second home. This phenomenon has been called “Reverse
Resort Living!” I will visit Toronto for a vacation and live
somewhere else. I will dispose of my large two storey single family
home, buy a small urban condo “pied a terre”, and invest
the capital where I can exploit my greatest asset, time. The beneficiary
of this reverse process will be Resort Lifestyle projects on the
fringe of urbania particularly in small town Ontario.
The developments by Country Club Communities on several Club Link
golf courses is reflective of this demand. King Valley and Glen
Abbey are targeted to the upper end markets. The Port of Newcastle
and Loyalist Country Club near Kingston provide a broad range of
product types for every price range. Loyalist has repositioned
its product and message from a narrowly defined retirement community
to a broad based Lifestyle Golf Course community and has met with
immediate success.
My search for autumn leaves took me through Collingwood. The impressive
and extensive redevelopment of Blue Mountain by IntraWest is capturing
the Resort Lifestyle trend with significant results. A new village
is being created at the base of the Niagara Escarpment just 90
minutes from downtown Toronto. The “other home” has
never looked so good. The IntraWest initiative has created an avalanche
of new development.
Both Alpine and Craigleith Ski Clubs are
developing adjacent lands. Nipissing Ridge by George Fleming has
become one
of the premier
communities in the town of Blue Mountain and will soon launch
a very inventive luxury chalet villa concept at the base of the
mountain.
The well-established developments of Lighthouse Point and Cranberry
Village have produced record sale results targeting this very
discerning and time sensitive consumer.
Time is a scarce commodity. The development industry will continue
to provide innovative and dramatic new communities that recognizes
time as an amenity - and assures the consumer that their capital
investment is time well spent!
Keep Positive!
PMA Brethour Group
Andrew Brethour
Marketing & Sales Consultant
to the New Home Industry
andrewb@pmabrethour.com
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