Kent Wengler

Ron Desjardins

Lisa Carboni

Maureen Brennan

MARKET RESEARCH

PMA Brethour Research Associates Limited, a member of the PMA Brethour Group, has become synonymous with expertise in real estate marketing information.

The company provides all of the services fundamental to conducting a wide range of market research and consultation, including:

• feasibility assessments
• product strategy development
• focus groups
• land evaluation
• sales representative evaluations
• eLand

Feasibility Assessments

The objective of the feasibility assessment is to identify the nature and extent of the current competitive market environment thereby providing the necessary market intelligence for our clients to successfully launch a new development and/or anticipate and respond to changing market conditions.

• current competitive analysis comprised of an examination of product, marketing and merchandising strategies and target market identification.
• resale market analysis to measure the competitive environment and ascertain the equity position of the potential client base.
• future competitive analysis to measure the potential competitive market.
• demographic analysis to determine the potential target market.

Marketing Strategy Development

The intent of the marketing strategy is to outline the direction required to create the most efficient and marketable development plan. It addresses the following product and development aspects:

• an evaluation of the site for development potential with identification of the most appropriate building form and tenure.
• the development of a concept plan including; product design, mix and pricing, specifications and premium allocations, and upgrades.
• identification of project amenities and merchandising review.

Focus Groups

The assessment of consumer opinion is an integral part of product development. The end user's preference and sensitivities to various product designs and pricing, community structure or marketing approach are essential to creating the "best-fit" concept plan for a development.

In consumer attitude research the focus is upon assessing individuals needs, wants and desires. There are four major methods of obtaining this information: telephone surveys, mailed questionnaires, interviews and focus groups.

Land Evaluation

Statistical information concerning land values is often a primary component of an overall development strategy.

The exercise of determining land values in any given community involves a residual land analysis. The values are determined through an analysis of current prices and associated land sales or current offerings.

eLand

eLand electronically tracks and plots all residential development applications throughout the Greater Toronto Area (i.e. OPA's, Zoning Applications, Draft Plans and Site Plans) that are currently active files in the development approval process, information on ownership, number of proposed units, development stage/status and additional information is provided for each development application. The information is viewed using a program called GIS and is accessed through a CD-Rom. This is further enhanced by providing Secondary Plan areas and municipally related information (i.e. Development charges, population and housing unit projections, housing sales and supply).

Clients include: building and development firms, all levels of government, financial and lending institutions, as well as related industries such as communications, marketing and advertising.

Through intensive research, investigation and ongoing analysis, PMA Brethour Research is in a unique position to review and interpret the evolving real estate market. The extensive body of research and knowledge assembled by the company is continually updated to reflect emerging trends and patterns in the real estate sector.

Please contact Kent Wengler at our Toronto office at: kentw@pmabrethour.com or 905-415-2720 ext 236.

or

contact Ron Desjardins at our Ottawa office at rond@pmabrethour.com or call 613-747-6766.