“When all is said and done, more is often said than done.”… A favourite quotation of Andrew’s since taking the leadership role of President of PMA in 1989. Andrew started with PMA in 1977 and with a background in urban planning, created Housing Data Reports, which became the foremost data authority in the Toronto and Ottawa Real Estate markets. HDR merged in 2001 to form Real Net Canada. Ottawa Real Market Reports continues today as an exclusive PMA service. Andrew, now Executive Chairman, operates with a fundamental PMA credo that “attitude makes all the difference”.
Both Riley and Andrew have been honoured with a place in BILD’s Hall of Fame and in 2012 Andrew was privileged to receive from the NAHB in the United States, the “Legends of Residential Marketing Award”, the first Canadian so honoured.
Since 1964 PMA has reflected a positive approach toward everything we do
As one of Canada’s premiere Real Estate Firms, PMA has become a leader in the sale of new homes across the Greater Toronto Area, Ottawa, Calgary in Canada, San Francisco and Florida in the United States. For over 55 years the PMA family has embraced a simple yet powerful cornerstone – attitude, enthusiasm and teamwork make all the difference. PMA Brethour Realty Group sells over 3,000 homes annually and provides over 50 different clients across Canada and the United States with unparalleled professional service.
Established by the legendary Riley Brethour in 1964, PMA was founded on the principle of enthusiasm and Positive Mental Attitude (PMA). In the development industry when all the “bricks and sticks” are the same or copied in 30 days – what distinguishes the Builder Developer from one another is often their public face … their sales team. What distinguishes a marketing and sales service company like PMA is the distinct character of the individual members of the team. We are not really in the REAL ESTATE business but we are in the RETAIL business. When you are in the RETAIL business you are really in the PEOPLE business. When you are in the PEOPLE business you’re in the EMOTION business and the managing of EXPECTATIONS. Since 1964, PMA for now over 55 years has reflected a positive and enthusiastic approach toward all aspects of our service business – to our industry, our clients, and our team.
The cornerstone tenets of PMA are:
- Resilience: to have the ability to get up and go again despite any adversity.
- Stamina: to have the strength of character and physical health to persevere and preserve.
- Magnanimity: to give back to those in need, both financially and spiritually.
- Enthusiasm: to meet each day and each other with a smile and a positive attitude to conquer and overcome any obstacle.
Attitude makes all the difference … Embrace the possibilities.
The 10 PMA Professional Pointers
- 1. RELIABILITY: Your office opens early and closes late.
- 2. APPEARANCE: First impressions are vital. What’s yours?
- 3. CONSISTENT SALES: Make something happen! Don’t babysit.
- 4. COMPETITIVE KNOWLEDGE: Knowledge is Power!
- 5. PRODUCT KNOWLEDGE: Leads to confidence in overcoming any objection.
- 6. FOLLOW UP: Callbacks lead to Be Backs.
- 7. SELF-IMPROVEMENT: The Real Estate industry changes … keep up & reinvent!
- 8. PMA BOOSTER: A Positive Mental Attitude! Have the right attitude.
- 9. ZEAL: Personal enthusiasm improves your sales success.
- 10. BUILDER RESPECT: Maintain an open communication.
The PMA Pledge
I believe that my positive attitude and enthusiasm sets me apart from my competition and begins the process of creating trust with the customer and the Builder.
I believe in the PMA TEAM and that negative attitude or failure will never overtake me. My persistence and determination will be strong enough for me to succeed.
My motto will be “No one of us is as good as all of us together”. I understand the importance of together – all of us achieve more.
As a real estate professional, the opportunity for self-improvement is an ongoing process and never ends. It is my responsibility to attend all seminars and meetings sponsored by PMA and my Builder.
A thorough knowledge is an essential customer benefit and pledge to enhance my Builder’s product but not by criticizing the competition.
Follow up with each client is a service I provide for the benefit of my customer, the Builder and PMA.
First impressions are lasting impressions and through my appearance, I will project a profession, reputable demeanour.
Both my Builder and PMA can count on my reliability, as I am an essential part of the team.
A critical part of my job is the completion of all required reports and forms required by PMA and the Builder.
I will never be too busy to be courteous!